Saturday, January 31, 2015

Content creation expands with new Tumblr and Pinterest features

Content creation expands with new Tumblr and Pinterest features

“Whatever you want to write—simple things, flashy things, handsome things, trashy things—now you can write the hell out of it,” a Tumblr blog post states. The…

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business-forecast-large-picture-preview.jpg 600×3,611 pixels

business-forecast-large-picture-preview.jpg 600×3,611 pixels



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Social Media Fails: How Not to Ruin Your Campaign by @Lingo24

Social Media Fails: How Not to Ruin Your Campaign by @Lingo24

It seems like everyone’s into social media marketing these days. Social marketing budgets are set to double over the next five years, although there continues…

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4 Steps To Building A Compelling Value Proposition - Forbes

4 Steps To Building A Compelling Value Proposition - Forbes

(In my first article here on Forbes, I suggested how entrepreneurs might get started. Once you’ve found a worthy opportunity, building a compelling value…

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Friday, January 30, 2015

Integrating Your Content Marketing Strategy with Employee Advocacy

Integrating Your Content Marketing Strategy with Employee Advocacy

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: . This webinar was sponsored…

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Thursday, January 29, 2015

The Mindset, Skillset, Dataset Approach to Social Media

The Mindset, Skillset, Dataset Approach to Social Media

Social media is known to be an addictive medium and can be a performance deflator at work. But it also represents a big area of opportunity for marketers who…

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Unleash Your Hidden Productivity: Give Yourself 'Think Time' | Inc.com

Unleash Your Hidden Productivity: Give Yourself 'Think Time' | Inc.com

Vivienne tells me that her favorite part of the day is Choice Time. This is when she’s at her most creative and enjoys herself the most. Vivienne is my 5 year…

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Why A Personal Website Is Your Best Asset (And How to Make it Not Suck)

Why A Personal Website Is Your Best Asset (And How to Make it Not Suck)

I see a lot of resumes—of friends, prospective FinePoint collaborators or associates. A resume is great, but it’s only one page. It’s static—it signifies only…

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Wednesday, January 28, 2015

3 Simple Tactics to Increase Your Productivity | Inc.com

3 Simple Tactics to Increase Your Productivity | Inc.com

Jeremy Choi, an Entrepreneurs’ Organization (EO) member from Toronto, is the managing partner of Pixelcarve, Inc., a digital agency that focuses on providing…

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New Facebook tool shows marketers which ads drive sales

New Facebook tool shows marketers which ads drive sales

This week, Facebook rolled out its “conversion lift measurement” worldwide. It aims to tell advertisers the number of people who saw an ad on Facebook and then…

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12 Productivity Hacks to Get Control of Your Business Day

12 Productivity Hacks to Get Control of Your Business Day

If you’re pulled in too many directions you’ll enjoy these 10 productivity hacks to help take back control of your day. (Thank you to our Business Coaching…

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Best Way To Manage Time Wasters

Best Way To Manage Time Wasters

Time is something that you will never get back. Time wasters are something that every business owner has to deal with. If you haven’t had to deal with it, your…

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Offsite Content Marketing: Six Tactics to Reach New Audiences

Offsite Content Marketing: Six Tactics to Reach New Audiences

By Gini Dietrich Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the…

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How To Advertise Your New Business In Blog Posts Without Looking Too Promotional

How To Advertise Your New Business In Blog Posts Without Looking Too Promotional

Image via Flickr user twicepix. This is a guest contribution from freelance writer Victor Ijidola. Sometimes we just want to advertise our new businesses in…

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The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

This is a guest contribution from Jawad Khan. 2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands…

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The 4 Stages of a Small Business Under Cyber Attack

The 4 Stages of a Small Business Under Cyber Attack

With the growing number of cyber attacks on businesses—including Target, Home Depot, Kmart and Staples—attacks can easily seem commonplace in today’s…

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What Makes a Great Infographic?

What Makes a Great Infographic?

Did you know that we remember 80% of what we see, yet only 20% of what we read? The power of visual content is hard to ignore. And that’s why an infographic is…

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6 Marketing Texts That Will Improve Your Strategy

6 Marketing Texts That Will Improve Your Strategy

According to research, approximately 90% of marketing texts still get opened. By being personalised, but not intrusive, your text message marketing can lead to…

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10 outstanding corporate blogs

10 outstanding corporate blogs

In a world with so many shiny balls to chase—such as Snapchat and Instagram—are blogs still viable? Important? A few years ago, I did a comprehensive study of…

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Monday, January 26, 2015

Blogging and Privacy: How to Blog Authentically Without Losing Your Voice

Blogging and Privacy: How to Blog Authentically Without Losing Your Voice

Laura Tremaine’s blog is called Hollywood Housewife because she is just that – married to a movie producer and living in LA. A longtime blogger, she’s learned…

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6 Subtle Things Highly Productive People Do Every Day

6 Subtle Things Highly Productive People Do Every Day

Ever feel like you’re just not getting enough done? Know how many days a week you’re actually productive? About three: People work an average of 45 hours a…

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30 Day Writing Challenge

30 Day Writing Challenge

30 Day Challenge … Simple easy to follow steps on – How you can improve your online digital experience in under 10 minutes per day. Today is the 14th day of…

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How Valuable Is Twitter, Really? | Social Media Today

How Valuable Is Twitter, Really? | Social Media Today

I’ve been thinking a bit about Twitter lately, and just how useful it is as a tool or platform. The pondering was prompted by a discussion I had with the author…

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Trolls, Unkind Words, and How to Know You’re on the Right Track

Trolls, Unkind Words, and How to Know You’re on the Right Track

At the end of the day, I just find your persona incredibly grating. Funny that I can still remember that comment word-for-word. It’s from an unsubscribe note to…

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Making Your Brand and Keyword Strategy Work Together

Making Your Brand and Keyword Strategy Work Together

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t…

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5 Questions to Determine if You’re Winning on Twitter

5 Questions to Determine if You’re Winning on Twitter

The results of social media campaigns can be difficult to measure in the short run, so how can you know if your efforts are successful? It’s all about data,…

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Social Media Makes Up Nearly A Third Of All Referral Traffic, + More Stats by @mattsouthern

Social Media Makes Up Nearly A Third Of All Referral Traffic, + More Stats by @mattsouthern

Social software company Shareaholic argues that the shift from search to social is here with the release of a new set of data that reveals social media referral…

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Facebook Audience Network vs. AdSense: A Battle Royale Brews

Facebook Audience Network vs. AdSense: A Battle Royale Brews

What is FAN? The Facebook Audience Network — in its current manifestation — is a mobile ad network. As a mobile publisher, you can elect to add the FAN code to…

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Sunday, January 25, 2015

The 7 Deadly Social Media Sins

The 7 Deadly Social Media Sins

Fantastic slideshare on the 7 Deadly Social Media Sins. Sometimes there is just no need to reinvent the wheel – learn from others then take action. Never be…

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Saturday, January 24, 2015

5 Secrets of the Best Customer Service Twitter Accounts

5 Secrets of the Best Customer Service Twitter Accounts

Many companies are turning to Twitter to provide customer service – not surprising, given that over 50 percent of Twitter users engage with brands on Twitter,…

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Friday, January 23, 2015

How to Monetize Your Video Content on Every Screen

How to Monetize Your Video Content on Every Screen

Today, video-content owners have more opportunities to reach viewers than ever, thanks to the popularity of online video viewing, which accounts for one-half of…

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25 of the Best PowerPoint Presentation Examples Every Marketer Should See

25 of the Best PowerPoint Presentation Examples Every Marketer Should See

Please enter a valid email Please make a selection Thanks for subscribing! Search HubSpot’s Blogs Start typing… Press return/enter to start your search Please…

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Thursday, January 22, 2015

Shocase aims to be a social network for PR and marketing pros

Shocase aims to be a social network for PR and marketing pros

Shocase, a social media community for communication and marketing professionals, sales promotion professionals, advertisers, researchers and designers launched…

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INFOGRAPHIC: 64 Facebook Advertising and Marketing Tips

INFOGRAPHIC: 64 Facebook Advertising and Marketing Tips

With a new year comes a new infographic from SocialMediaOnlineClasses.com offering 64 tips for advertising and marketing on Facebook. Significant takeaways from…

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How to Keep Your Readers on Your Blog Longer by @neilpatel

How to Keep Your Readers on Your Blog Longer by @neilpatel

Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it? In an ideal world, you want people to spend…

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Wednesday, January 21, 2015

Best Social Media Campaigns

Best Social Media Campaigns

How To Build The Best Social Media Campaigns Would you like to have the best social media campaigns online? Pretty silly question really ( duh ) … of course you…

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7 Indispensable (and Free!) Website Graders and Content Scores by @kevanlee

7 Indispensable (and Free!) Website Graders and Content Scores by @kevanlee

You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers…

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Tuesday, January 20, 2015

5 lessons from America's most hated companies

5 lessons from America's most hated companies

A recent report by 24/7 Wall Street revealed the organizations that excelled at alienation and gave several reasons companies large and small can take a hit in…

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Getting unstuck (a one week challenge)

Getting unstuck (a one week challenge)

[UPDATE: You guys are amazing. Check out what’s been posted (so far) ] Winnie failed. Winnie Kao, who has been leading special projects over the last few months…

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"Find the others"

"Find the others"

Tribes build sideways. And the connection economy depends on that simple truth. If you care about something, you must not wait for someone in charge to organize…

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500 Top-Tier Publishers Tell You What They Want from Content Marketers

500 Top-Tier Publishers Tell You What They Want from Content Marketers

This is a guest contribution from Kelsey Libert from Fractl. The good news: Content is here to stay as a digital marketing powerhouse, giving marketers more…

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Monday, January 19, 2015

12 Ideas to Ignite Your Content NOW

12 Ideas to Ignite Your Content NOW

In this red-hot competitive marketing world, “content” is not enough. The focus needs to shift from writing to igniting – content ignition! If our content never…

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9 Ways to Recycle Your Blog Posts Into Other Content Formats

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Please enter a valid email Please make a selection Thanks for subscribing! Search HubSpot’s Blogs Start typing… Press return/enter to start your search Please…

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How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies

How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up…

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Content Types Valued Most by B2B Tech Buyers [Infographic]

Content Types Valued Most by B2B Tech Buyers [Infographic]

Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media. The report, which was…

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Forrester: Pinterest Doesn't Work For Marketers

Forrester: Pinterest Doesn't Work For Marketers

While Pinterest’s ad strategy is taking shape, analysts remain on the fence about the pin-based social network, and its near-term marketing potential. “Many…

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10 quick tips for better business writing

10 quick tips for better business writing

Writing is valuable. It doesn’t just transfer insights, it creates them. And since “good words are worth much and cost little,” choosing the right words is…

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The Martin Luther King, Jr. Guide to Inspirational Writing

The Martin Luther King, Jr. Guide to Inspirational Writing

The Martin Luther King, Jr. Guide to Inspirational Copy - Copyblogger

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Mistakes People Make When Starting A Online Website

Mistakes People Make When Starting A Online Website

The 5 ( Easy To Fix ) Mistakes People Make When Starting A Online Website I’ve literally seen thousands and thousands of websites in my 14 years online. Some…

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3 Must-Have Tools For Online Success

3 Must-Have Tools For Online Success

3 Must-Have Tools For Online Success Today … I want to talk about a small electronic device that changed my life … thats got you thinking hasn’t it. No its not…

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Gorgeous Big Fat Purple Gorilla

Gorgeous Big Fat Purple Gorilla

Gorgeous big fat purple gorilla – Digital marketing seo tips tutorial What a title to an article!!! – I’m betting you have never seen a title like that before.…

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Digital Marketing Gurus

Digital Marketing Gurus

Digital Marketing Gurus One of the most important factors on the internet today is the egalitarian values we hold. We share code, we share ideas but most of all…

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Why Trying to Get 95+ on Google PageSpeed Insights for Your WordPress Site Will Drive You Mad! - WPMU DEV

Why Trying to Get 95+ on Google PageSpeed Insights for Your WordPress Site Will Drive You Mad! - WPMU DEV

For the past few weeks I’ve been working on my WordPress site in an attempt to reach 95+ on Google PageSpeed Insights. I thought it would be easy. “All I need…

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10 Simple Hacks That Will Increase Your Blog Traffic

10 Simple Hacks That Will Increase Your Blog Traffic

This is a guest contribution from Garrett Moon, co-founder of CoSchedule. Of course, you know that writing more blog posts will increase your blog traffic. If…

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Sunday, January 18, 2015

Question checklist for reviewing your new marketing materials...

Question checklist for reviewing your new marketing materials...

For that new video, or that new brochure, or anything you create that you’re hoping will change minds (and spread): What’s it for? When it works, will we be…

... Question checklist for reviewing your new marketing materials...