The Elements of a Good Headline (Infographic)

The Elements of a Good Headline (Infographic)

Clickbait is ruining the art of headline writing. As a budding young web editor at the Chicago Sun-Times, one of my colleagues and I would compete to see who…

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Why Marketers Need to Rethink Influencer Targeting

Why Marketers Need to Rethink Influencer Targeting

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community…

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11 Traits of Extremely Effective Salespeople | Inc.com

11 Traits of Extremely Effective Salespeople | Inc.com

No business can survive without sales. As much as the tech industry would like to replace salespeople with algorithms, most companies still require the human…

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Everything You Need to Know About Video SEO | Inc.com

Everything You Need to Know About Video SEO | Inc.com

While online videos and how to utilize them as part of a larger internet marketing strategy or individual campaign is largely misunderstood, it’s the SEO part…

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8 Top Digital Marketing Campaigns of 2014 | Social Media Today

8 Top Digital Marketing Campaigns of 2014 | Social Media Today

February 25, 2015 Danielle Montgomery Here are our favorite digital marketing campaigns of 2014! 2014 was a successful year for many reasons: another Prince was…

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Top 15 FREE Internet Marketing Tools To Boost Your Online Business

Top 15 FREE Internet Marketing Tools To Boost Your Online Business

This is a guest contribution from Kulwat Nagi. Today, Internet marketing is evolving at a greater pace than ever. Companies are pulling out all the stops to get…

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9 Things Successful People Won't Do | Inc.com

9 Things Successful People Won't Do | Inc.com

My last post, ‘How Successful People Stay Calm,’ really struck a nerve. The trick is that managing your emotions is as much about what you won’t do as it is…

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6 things great PR campaigns have in common

6 things great PR campaigns have in common

Here are some of the criteria of a top-notch PR campaign, and that most killer PR programs have in common. They’re audience-focused. Some brands are lucky…

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Selling Over the Phone

Selling Over the Phone

Learn the basics of selling over the phone. These tools, tips and techniques can boost your phone sales effectiveness. How to Cold Call Cold calling: the dreaded sales technique that can make even hardened salespeople shake in their shoes. In fact, cold calling doesn't have to be an ordeal. Read the full article hit this link ... Selling Over the Phone

The Most Effective Calls to Action for Facebook Posts

The Most Effective Calls to Action for Facebook Posts

Simply asking people to share a post is often the most effective call to action (CTA) for Facebook posts by brands, according to a recent report from…

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3 Ways To Boost Your Team's Efficiency

3 Ways To Boost Your Team's Efficiency

Many times, we like to blame our company's setbacks on external factors. A competitor came out of nowhere. The market crashed. There's no funding in the area our startup is located. With all this said, we forget how much internal communication influences success. Read the full article hit this link ... 3 Ways To Boost Your Team's Efficiency

3 Ways To Boost Your Team's Efficiency | Inc.com

3 Ways To Boost Your Team's Efficiency | Inc.com

Many times, we like to blame our company’s setbacks on external factors. A competitor came out of nowhere. The market crashed. There’s no funding in the area…

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Social Media: 15 Ways You’re Doing It Wrong - ClickZ

Social Media: 15 Ways You’re Doing It Wrong - ClickZ

Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Facebook was founded…

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Blogging Basics: How to Write Blog Posts People Love to Read |

Blogging Basics: How to Write Blog Posts People Love to Read |

Are you blogging for business? Do you want people to come back for more after reading your blog for the first time? Write posts that people love to read! The…

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Real-time marketing at the Oscars: Winners and losers

Real-time marketing at the Oscars: Winners and losers

While the term “Super Bowl for Women” may be as reductive as it gets, the Oscars still provide one of the biggest event-based brand opportunities for marketers looking to reach one of the almost 45 million viewers that tune in to see Hollywood’s best ham it up on movie’s biggest night. Read the full article hit this link ... Real-time marketing at the Oscars: Winners and losers

Stillness, Solitude, and Success

Stillness, Solitude, and Success

Alfred Montapert, in his book The Supreme Philosophy of Man, states, "Do not confuse motion and progress. A rocking horse keeps moving but does not make progress." I am a huge believer in stillness and its close cousin solitude, both as a writer and as an entrepreneur. Read the full article hit this link ... Stillness, Solitude, and Success

5 Tips for Delivering Better Presentations

5 Tips for Delivering Better Presentations

Please enter a valid email Please make a selection Thanks for subscribing! Search HubSpot’s Blogs Start typing… Press return/enter to start your search Please…

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How to Easily Write Better Emails [Infographic]

How to Easily Write Better Emails [Infographic]



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9 Ways to Make a Great First Impression | Inc.com

9 Ways to Make a Great First Impression | Inc.com

Researchers have found that a first impression is made within the first seven seconds after you meet someone new. When you meet someone for the first time, they…

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10 ways to draw more attention to your press release

10 ways to draw more attention to your press release

With so many press releases crossing the wires every day, it’s a wonder anyone ever sees the fruits of your hard work. But there are several ways—10 listed…

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7 Simple Changes to Make Your Press Release Soar | Inc.com

7 Simple Changes to Make Your Press Release Soar | Inc.com

PR people are sometimes surprised when I tell them that I immediately toss more than 99 percent of all releases I get. Literally, many hundreds come in a week.…

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How to Build Customers' Trust and Boost Online Sales [Infographic]

How to Build Customers' Trust and Boost Online Sales [Infographic]

“Shopping cart abandonment is the main income killer for online retailers,” according to the following FinancesOnline infographic. Moreover, the average order…

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5 Ways Small Businesses can Use Twitter to Get More Customers

5 Ways Small Businesses can Use Twitter to Get More Customers

“Branding,” “visibility,” and “loyalty” are all well and good, but chances are, if you’re a small business owner, you have a single question burning in your…

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4 Steps to Get Business Results from Your Content Marketing Strategy

4 Steps to Get Business Results from Your Content Marketing Strategy

In the latest Content Marketing Institute research, there was a clear conclusion: Those who document their strategy are more successful in the long run.…

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11 Ways to Keep Your Press Releases From Being Ignored

11 Ways to Keep Your Press Releases From Being Ignored

PR pros are well aware that reporters, our target audience, sometimes don’t read the press releases that arrive in their inboxes. On the other hand, every day…

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Top 5 Content Marketing Blogs | Social Media Today

Top 5 Content Marketing Blogs | Social Media Today

February 20, 2015 Neha Lad Most online marketers, if not all, started taking content marketing seriously in 2013. The momentum increased in 2014 and has since…

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11 intriguing digital marketing stats we saw this week | Econsultancy

11 intriguing digital marketing stats we saw this week | Econsultancy

Stat’s life! Stat’s what all the people say. It’s time again for the weekly round up of stats and data relating to all things digital. This week it includes the…

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The Latest #PPC Changes You Need to Know | SEJ

The Latest #PPC Changes You Need to Know | SEJ

A variety of changes to the services offered by Google and Bing will impact their pay-per-click (PPC) advertising customers over the course of 2015. Many…

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5 Techniques To Safely Get Links In 2015

5 Techniques To Safely Get Links In 2015

Any trustworthy SEO knows that “link building,” while necessary, can be potentially dangerous. In the minds of many, “link building” is synonymous with the…

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5 Ingredients of Effective Lead Nurturing

5 Ingredients of Effective Lead Nurturing

Contact information is easy to get, but how do you turn a lead into a customer? There is no magic bullet for conversion, despite the many wild promises you may…

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A Former FBI Agent Reveals the Secrets of Persuasion

A Former FBI Agent Reveals the Secrets of Persuasion

I spent 20 years as an FBI Special Agent trying to get people to confess their crimes. I learned over the years that suspects more readily confess to people…

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36 Tools and Tips for Social Media Marketers |

36 Tools and Tips for Social Media Marketers |

Are you a busy social media marketer? Do you want to find more tools and tips to do your job even better? Marketers are always looking for useful social media…

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7 Free Facebook Tools Marketers Should Consider |

7 Free Facebook Tools Marketers Should Consider |

Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can…

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7 Rules to Creating Great Blog Content for 2015

7 Rules to Creating Great Blog Content for 2015

February 18, 2015 Julia McCoy Quality content is focused and lacking fluff. This doesn’t mean, however, that the pieces should be short. SerpIQ statistics show…

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The 10 Biggest Mistakes in Sales

The 10 Biggest Mistakes in Sales

Sales people, sales organizations and sales teams have to change the way they are handling customers today in this very competitive world. The old ways of…

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8 Social Media Mistakes That Are Killing Your Brand

8 Social Media Mistakes That Are Killing Your Brand

Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your…

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Protect Your Business with 5 Social-Media Security Tips

Protect Your Business with 5 Social-Media Security Tips

Social-media use can provide benefits to a small business. Yet, use of social media by employees can compromise the company’s security. Many company leaders and…

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How You Turn Your Employees Into Brand Marketers

How You Turn Your Employees Into Brand Marketers

Think for a minute about your best customers. Not only do they represent returning business, but the best customers refer you to their family, friends and…

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6 types of content every organization should create

6 types of content every organization should create

It’s more efficient and effective in the long term (and often required for large organizations) to create various types of content for different platforms to…

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5 Major Retailers That Nail Copywriting (And How to Be Just Like Them) | Social Media Today

5 Major Retailers That Nail Copywriting (And How to Be Just Like Them) | Social Media Today

February 17, 2015 Julia McCoy How come some manage to strike gold in their sector, while others get buried in massive debts and basically put themselves out of…

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5 Tricks to Get Your Social Content Up the Pecking Order | Social Media Today

5 Tricks to Get Your Social Content Up the Pecking Order | Social Media Today

February 17, 2015 Emily Hunt There’s so much brilliant content floating around social media, and if you want yours to generate high levels of engagement and…

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How To Build a Thriving Email List Using Facebook

How To Build a Thriving Email List Using Facebook

When you’re planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people…

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15 Personality Traits of the Most Successful People | Inc.com

15 Personality Traits of the Most Successful People | Inc.com

15 Personality Traits of the Most Successful People | Inc.com Advertisement We all have our own definition of success. For many of us it’s measured primarily in…

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7 Ways to Set Your Twitter Feed on Fire

7 Ways to Set Your Twitter Feed on Fire

Twitter has become an essential tool for entrepreneurs. A 2010 study done by Chadwick Martin Bailey and iModerate Research Technologies showed that 67 percent…

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12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s…

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The ExactTarget Blog 4 Subject Line Personalization Examples from 100 Inspiring Subject Lines - The ExactTarget Blog

The ExactTarget Blog 4 Subject Line Personalization Examples from 100 Inspiring Subject Lines - The ExactTarget Blog

First-name subject line personalization is so 2008. In fact, inserting subscribers’ first names into the subject lines for marketing emails has become so…

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8 Ways to Lower Your Bounce Rate

8 Ways to Lower Your Bounce Rate

February 13, 2015 William Wickey A high email bounce rate casts a shadow over any email marketing campaign. Even if your opens and clicks are up to par, a high…

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Why You Need to Develop a Vine Influencer Strategy Today

Why You Need to Develop a Vine Influencer Strategy Today

You’re going to start hearing a lot more about Vine in the coming months. As the most micro of the popular micro-video platforms, Vine is poised to become a…

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2015 Small Business SEO Predictions | Social Media Today

2015 Small Business SEO Predictions | Social Media Today

January 04, 2015 Nem Radenovic We may have skipped out on our 2014 predictions, but with the popularity of our 2013 SMB predictions post we thought that sharing…

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A Look Inside An SEO Expert’s Head | Social Media Today

A Look Inside An SEO Expert’s Head | Social Media Today

January 10, 2015 Caroline Melberg Did you ever wish you could understand how an expert looks at a problem before developing a strategy to solve it? Alan…

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5 offline lessons for digital marketers building online communities

5 offline lessons for digital marketers building online communities

It’s a great time to be a DIY enthusiast. Whether they’re 3-D printing toys, upcycling old computers or making jewelry, today’s tinkerers are part of a vibrant…

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How Adding Steps to Your PPC Landing Pages Can Improve Conversion Rates

How Adding Steps to Your PPC Landing Pages Can Improve Conversion Rates



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Outsourcing vs. In-house: Every Marketing Department's Dilemma

Outsourcing vs. In-house: Every Marketing Department's Dilemma

By keeping everything in-house, you could wind up spending your entire budget on payroll. On the other hand, if you outsource everything, quality and control…

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Twitter Most Effective Social Marketing Platform (But Facebook Most Important), Says Study

Twitter Most Effective Social Marketing Platform (But Facebook Most Important), Says Study

Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, reveals a new study. But Facebook is still seen as…

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The #1 Secret of Email Marketing

The #1 Secret of Email Marketing

Most companies are now doing some form of email marketing. Based upon my experience, though, many of them don’t have a clue about how it works. With that in…

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Key to Social Success? Don’t Worry, Be Happy

Key to Social Success? Don’t Worry, Be Happy

Wondering why you may be posting great content, but the shares, comments and re-tweets aren’t quite rolling in? According to Dignity Health, your messages may…

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A Map Of Every Patent Steve Jobs Touched

A Map Of Every Patent Steve Jobs Touched

People are always trying to put themselves into the head of Apple founder Steve Jobs, to figure out how he thought. Unfortunately, Jobs was pretty inscrutable,…

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4 Things to Consider When Crafting the Customer Experience

4 Things to Consider When Crafting the Customer Experience

In this day and age of immense competition, when customers have the power and luxury of choosing from among competing brands, it is important to create a…

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As Online Video Explodes, a Look at 5 of the Industry's Biggest Trends (Infographic)

As Online Video Explodes, a Look at 5 of the Industry's Biggest Trends (Infographic)

As YouTube celebrities hone their entrepreneurial acumen and brands continue to break new ground in the realm of online video ads, it’s safe to say that 2015…

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Talking Happy: 10 Phrases That'll Make Your Customers Smile [SlideShare]

Talking Happy: 10 Phrases That'll Make Your Customers Smile [SlideShare]



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Why You Should Never Automate Your Twitter Marketing Campaigns

Why You Should Never Automate Your Twitter Marketing Campaigns

Automation isn’t necessarily a four letter word, but when it come to social media, it’s close. Using automation can certainly make your Twitter life easier, and…

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6 Things We Love About Content Marketing Right Now

6 Things We Love About Content Marketing Right Now

Since February is the month of love we want to recognize what we’re loving about content marketing right now. Content marketing is an evolving industry that is…

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2015 Social Media Map: Updated Guide with Live Links | Social Media Today

2015 Social Media Map: Updated Guide with Live Links | Social Media Today

The world of social media can be a vast and overwhelming place. To help you find your way, Overdrive Interactive has updated their popular Social Media Map…

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The DoSomething lessons

The DoSomething lessons

DoSomething is a stellar success, a fast-growing non-profit that’s engaging with millions of young people around the world. Most organizations can learn…

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The productivity pyramid (give yourself a promotion)

The productivity pyramid (give yourself a promotion)

Productivity is a measure of output over time. All other things being equal, the more you produce per minute, the more productive you are. And economists…

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We don't care enough to give you constructive feedback

We don't care enough to give you constructive feedback

But if we did, it would take a lot to speak up in a useful way. It’s difficult to be a generous skeptic. Not only do we have to be clear and cogent and…

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6 Awesome Ways to Jumpstart Your Personal Brand | Social Media Today

6 Awesome Ways to Jumpstart Your Personal Brand | Social Media Today

6 Awesome Ways to Jumpstart Your Personal Brand | Social Media Today John D Saunders Digital Marketing Strategist, 5Four Digital Marketing@5FourDigital Login to…

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8 Advanced On-Page SEO Techniques Your Boss Expects You to Know by @@TheBenOren

8 Advanced On-Page SEO Techniques Your Boss Expects You to Know by @@TheBenOren

After over a decade of doling out penalties, Google has caused the rise and demise of manipulative SEO methods. Many professionals have nearly forgotten the…

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Influencer Marketing 2.0: How to Leverage Social Influence to Drive Real-World Actions

Influencer Marketing 2.0: How to Leverage Social Influence to Drive Real-World Actions

Alex Frias is founder of talent social, a social matching agency that connects brands with lifestyle social influencers to create and amplify content, and…

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How to Spy on Your Competition

How to Spy on Your Competition

Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor’s Twitter feed can get you only so far, and the…

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How to Create a Successful Contest on Social Media | Inc.com

How to Create a Successful Contest on Social Media | Inc.com

Giveaways have become a popular and effective way for brands to increase engagement with their customers, grow their online communities, and collect valuable…

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Take the Afternoon Off With These 10 Tips for Getting Most of Your Work Done By Noon | Inc.com

Take the Afternoon Off With These 10 Tips for Getting Most of Your Work Done By Noon | Inc.com

Many successful people have developed methods that allow them to get as much as 90 percent of their work done before they take their lunch break. That doesn’t…

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9 Billionaire Truth Bombs Will Change How You Do Business | Inc.com

9 Billionaire Truth Bombs Will Change How You Do Business | Inc.com

9 Billionaire Truth Bombs Will Change How You Do Business | Inc.com

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Meet the Digiday Retail Award Winners

Meet the Digiday Retail Award Winners

SapientNitro took home Best in Show at the 2014 Digiday Retail Awards honoring overall excellence and achievement in online retail marketing and advertising in…

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4 Steps to Successful Product Creation Every Blogger Should Know (But Most Don’t!)

4 Steps to Successful Product Creation Every Blogger Should Know (But Most Don’t!)

This is a guest contribution from Danny Iny. You’ve heard it all before. Yet another internet marketer has “taken the stage”, extolling the virtues of the…

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15 Proven Tips to Be Happy at Work | Inc.com

15 Proven Tips to Be Happy at Work | Inc.com

Breaking news. In 2013, unhappy employees outnumbered happy ones by two to one worldwide, according to Gallup. Based on studies that took place in 142 countries…

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15 Ways to Increase Productivity at Work | Inc.com

15 Ways to Increase Productivity at Work | Inc.com

There are only so many hours in the day, so making the most of your time is critical. There are two ways increase your output—either put in more hours or work…

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2 Golden Rules for The New Era of Marketing

2 Golden Rules for The New Era of Marketing

Marketing is constantly evolving and it’s tough to know what works and what doesn’t. One thing is clear: we can see from advances in digital and social media…

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The 4 L's of a Successful Lead Generation Strategy

The 4 L's of a Successful Lead Generation Strategy

Please enter a valid email Please make a selection Thanks for subscribing! Search HubSpot’s Blogs Start typing… Press return/enter to start your search Please…

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Why your sales team should be making more use of analytics | Econsultancy

Why your sales team should be making more use of analytics | Econsultancy

Just as digital technologies have improved the array of customer data available to marketers, sale teams have also benefited from advances in analytics…

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7 Proven Ways To Boost Customer Happiness in 2015

7 Proven Ways To Boost Customer Happiness in 2015

Happy customers are something that no business should ever take for granted, yet few companies make this metric a priority. If you want great business results…

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What Top Digital Marketers Do Differently [Infographic]

What Top Digital Marketers Do Differently [Infographic]

Every year, more marketers include social in their marketing strategies. And while some find it hard to tease out tangible value from their social media…

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9 Effective Email Unsubscribe Pages

9 Effective Email Unsubscribe Pages

Please enter a valid email Please make a selection Thanks for subscribing! Search HubSpot’s Blogs Start typing… Press return/enter to start your search Please…

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6 Guidelines for Setting the Right Content Goals for Your Business

6 Guidelines for Setting the Right Content Goals for Your Business

Creating content without tangible business goals in mind is like going on a road trip without a mapped-out route. With no specific destination, you can’t…

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The State of Content Marketing 2015 [INFOGRAPHIC]

The State of Content Marketing 2015 [INFOGRAPHIC]

Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015, and half expect their…

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Why Data Alone Won’t Give You Answers

Why Data Alone Won’t Give You Answers

Analytics is the only indispensable tool in business today. With online marketing, engagement and increasing every year—year after year—knowing everything you…

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Mistakes To Avoid In Your Video Marketing

Mistakes To Avoid In Your Video Marketing

One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But…

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Design Trends of 2015: How Your Blog Can Adapt

Design Trends of 2015: How Your Blog Can Adapt

This is a guest contribution from Owen Andrew. Since mobile internet began to overtake desktop internet usage in January 2014, there have been major innovations…

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9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love

9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love

Image via Flickr user Daniel Lee This is a guest contribution from Hassan Ud-deen. Your blog posts have a purpose, right? You want your readers to take a…

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